09-08-2011
There's no service with a smile online
The Australian Financial Review

Michael writes about the threat to Bricks and moatar retailers from on line sales and details the SEE-ME coustomer service process

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14-07-2011
Be Your own Boss- Cover Story
Franchising Magazine July/August

Michael talks about what it means to own your own Franchise and The Owners Eye

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01-07-2011
Retail Focus the Path to Success
Aust Business Baking

Jumpshift and the baking industry

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11-06-2011
Unlisted Syndicates Change the Game
AFR

Michael on some of his property investments

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03-06-2011
Can Do Tip
Courrier Mail

City Beat Article , Michael meets John Howard at airport lounge

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30-05-2011
Ex-Brumby's MD releases book on business growth
5 Minuite Franchising

http://www.franchise.net.au/article/Ex-Brumbys-MD-releases-book-on-business-growth-video/529805.aspx

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09-05-2011
Rivals recipe for success
Gold Coast Bullrtin

Michael Sherlock and Tony Alford in a Mock - up Picture

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09-05-2011
Business Seminar out of the ordinary
Daily News Tweed Heads

SCU is hosting a business mastermind to run its latest Business insights Seminar at the Sofitel Broadbeach

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05-05-2011
Michael Sherlock on Taking Feedback
BRW

Smart talk is a weekly column by successful entrepreneurs about their daily challanges .This week , Michael Sherlock a co -founder of Brumby's Bakeries and co- authorof Jumpsgify! explains how feedback can improve everyone's performance . Details hoe Brumby's successfully used TMS .

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29-04-2011
Brumby's Boss
4 BC with Wayne Cary

Michael Sherlock, author of Jumpshift and the Founder of successful bakery franchise Brumby’s joins Greg Cary to talk about how important service is to all types of business. http://www.4bc.com.au/blogs/4bc-blog/brumby-boss/20110428-1dy3w.html

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07-04-2011
Michael Sherlock on Disaster Recovery
BRW

Michael's reflects on his most amazing day in Retail

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05-04-2011
The Brumby's charge
Sunshine Coast Daily

Sherlock shows much to be learnt from failure .

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29-03-2011
Size Does Count
Courier Mail

City Beat article about Michael meeting Jeffery Archer and exchanging books

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25-03-2011
Words of wisdom for business success by entrepreneur
Townsville Bulletin -Investor

Michael sherlock with his book Jumpshift

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24-03-2011
Use your loaf to rise higher in business
Daily Mercury - Mackay

Former Brumby's boss visits Mackay to share his proven business model .

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23-03-2011
Still Cooking
Brisbane Courier Mail

City Beat feature on Jumpshift Book lanuch at the Brisbane Club

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16-03-2011
Making more bread
Townsville Bulletin

Townsville chamber of commerce breakfast to be addressed by Michael

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09-03-2011
Free Expo makes good business sense
Sun Community Newspapers

Show me the money:Michael Sherlock, the founding managing director of Brumby's Bakeries,sold to retail Food Group for about $46 million in 2007

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08-03-2011
The Heavy hitters are comming to town
Sunshine Coast Daily

Iceing on the cake ,former Brumby's MD will share his secrets for business Success at the Sunshine Coast business expo

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22-02-2011
Business Expo Value Packed
Townsville Bulletin

Details of upcoming Presentation in FNQ.

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10-02-2011
The Owners Eye
BRW

The most sussesssful try to get TEAM members to view the business through an owners..

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04-11-2010
Smart Talk - Michael Sherlock on Creating a Winning Culture
BRW

The Retreats involved spending two days working through the business plan.

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02-11-2010
Execs hit as Krispy sours
Australian

A GROUP of prominent businessmen, including RAMS Home Loans founder John Kinghorn and veteran investor Robert Millner, has been caught up in the collapse of the Krispy Kreme doughnut chain, which is seeking to restructure under the watch of an administrator.

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29-10-2010
Retired but not Loafing
The Australian , Entrepreneur Liftout

The man who built Brumby's Bakeries into a 320 store franchise has a few ideas about the recipe for Success

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12-10-2010
Smart Talk - Michael Sherlock on Building a Winning Team
BRW

The concept likened The TEAM to a buffalo heard being chased by wolves on the prairie

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19-08-2010
Smart Talk - Michael Sherlock on Virtues of Regular, Breif Feedback
BRW

Difficulties were sorted out straight away, and members were alerted to any problems.

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24-06-2010
Smart Talk - Michael Sherlock on Performance Indicators
BRW

Identify the one critical gague that is essential to business growth

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23-06-2010
Doughnut Chain Gets Taste for NZ
New Zealand Herald

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10-06-2010
Nuts About Consolidation
BRW

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06-06-2010
Franchise Group Buys Nutshack
Food Week

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05-06-2010
Feted in error
Capital City Daily

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29-04-2010
Smart Talk Plotting a Road Map to Success
Business Review Weekly (BRW) - May 2010 Issue of Smart Talk

BRW Smart Talk is a weekly column by successful entrepreneurs about the challenges they face every day. Brumbys Bakeries founder and Krispy Kreme and Cold Rock board member Michael Sherlock explains how important a business plan is to lasting success ... download PDF to read entire article

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03-03-2010
Speaker Biographies
BRW Franchising Forum 2010

Michael Sherlock, Executive Chairman, Franchised Food Co and co-founder of Brumbys Bakery

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25-02-2010
Less is More
Business Review Weekly

Australia is the world’s most franchised nations but unlike similarly heavily franchised countries, it has few multi-system franchisors.

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01-02-2010
Sherlock On The Case
Australia and New Zealand Franchising

A young company emerged last year in the franchising sector but with experienced heads well-placed to give advice

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01-10-2009
Cold Rock Franchisees Scoop Up Awards
Franchise.net.au

Cold rock franchisees were presented with a number of awards at the companys annual conference, held at Sea World on the Gold Coast this month

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27-09-2009
Advertisements With a Big Future
The Australian

Flying over Brisbanes international airport, its hard to miss the end result of Ian Mayfields flourishing business initiative

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08-09-2009
Bread Boss Scoops Top Role at Cold Rock
Sunraysia Daily

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company (FFCo). FFCO, owned by Melbourne based businessman Stan Gordon, acquired the 87 Cold Rock icecream stores on 4 September, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman.

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08-09-2009
Bread Boss Scoops Cool Role
Border Mail

Bread boss scoops cool role A BREAD company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company. Franchised Food, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. The deal forms part of Mr Gordons plan to grow his business, with Franchised Food established as an umbrella vehicle for Mr Whippy and Pretzel World.

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08-09-2009
Franchised Food has new Chair
Australian Financial Review

Former Brumbys Bakeries managing director Michael Sherlock will become the executive chairman of Franchised Food. Franchised Food, which already owns Mr Whippy and Pretzel World, recently acquired 87 Cold Rock ice-cream stores. Franchised Food owner Stan Gordon said there were plans for more franchises in the fast-food scene. Elsewhere, the Coco Cubano beverage house has opened a store in Darlinghurst, with a Parramatta one to follow.

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08-09-2009
Bread Boss Scoops New Top Role
Bendigo Advertiser

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company. The company, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said Cold Rock had enormous growth potential.

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08-09-2009
Sherlock scoops up tasty franchise deal
Courier Mail

It was his childrens pester power that pushed Michael Sherlock to buy the Cold Rock ice cream chain and make his return to work. Mr Sherlock started his new job yesterday as the executive chairman of the newly created Franchised Food Company, which is majority owned by Melbourne businessman Stan Gordon and his business partner Dam Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover and he has been consulting ever since. The Cold Rock deal was settled last Friday ... download PDF for entire article.

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08-09-2009
Cold Rock joins Mr Whippy stable
Gold Coast Bulletin

GOLD Coast ice-cream chain Cold Rock has been swallowed in a private deal by the owner of Mr Whippy. The buyout, which has been 12 months in the making, also brings back into play former Brumbys Bakeries managing director Michael Sherlock, who has been appointed executive chairman of Cold Rocks new owner, the Melbourne-based Franchised Food Company. Download PDF to read entire article.

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08-09-2009
Kids pester dad into buying Cold Rock ice cream chain
Northern Territory News

IT WAS his kids pester power that pushed Michael Sherlock to buy the Cold Rock ice cream chain and get back to work. Mr Sherlock started his new job yesterday as boss of the newly created Franchised Food Company, majority owned by Melbourne businessman Stan Gordon and his business partner Dani Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to various franchise chains ever since. Download PDF to read entire article.

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08-09-2009
Sherlocks Ice Dream
Daily Telegraph

HIS kids pester power pushed Michael Sherlock to buy Cold Rock icecream chain and go back to work. Mr Sherlock started his new job yesterday as executive chairman of the Franchised Food Company, majority owned by businessman Stan Gordon and business partner Dani Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to franchise chains ever since. Cold Rock was last Friday sold for an undisclosed sum and now all 87 stores fall under the new holding company, which also owns Mr Whippy and Pretzel World. "It was my kids pester power that got me back in the saddle," Mr Sherlock of Estella 5 and Adam 8.

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08-09-2009
Sherlock Scoops Up Tasty Franchise Deal
Courier Mail

Michael Sherlock serves it up at the Surfers Paradise Cold Rock ice creamery

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07-09-2009
Bread Boss Scoops Top Role at Cold Rock
AAP Newswire

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company (FFCo). FFCo, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said Cold Rock had enormous potential for growth in Australia. The deal forms part of Mr Gordons plan to grow his business, with Franchised Food Company established as an umbrella vehicle for businesses including Mr Whippy and Pretzel World. "We are really excited to be adding Cold Rock to the fold," Mr Gordon said. "It will be business as usual for all Cold Rock franchisees and we look forward to them enjoying an exciting future as part of our expanded group. "We are delighted to have someone of the calibre of Michael Sherlock on board to share his knowledge."

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10-08-2009
Will The Opposition Quake After Sherlock Unveils New Venture
Courier Mail

Michael Sherlocks been busy post Brumbys

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05-12-2008
High-flying ad firm's growth industry
Gold Coast Bulletin

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06-06-2008
Making Dough From Grass
Gold Coast Business News

Article about Gold Coast based Signage Company GrassAds.

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18-05-2008
Brumby’s Founder Bucks Marketing
Business Acument QLD

Marketing Tips and Information.

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12-05-2008
High Flying Ad Firms Growth Industry
Gold Coast Bulletin

WHAT does a bakery boss do when he leaves the dough industry after more than two decades

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20-03-2008
Logo Motives
BRW 22/3/08

Michael appointed to the board of GrassAds a start-up company that uses a robot to paint huge ads on horizontal surfaces

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19-12-2007
Return To Rose City Is A Delight
Daily News

Michael Sherlock visits Warwick.

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28-08-2007
Brumbys Founder Bucks Marketing
Business Acumen Queensland

Brumbys co-founder Michael Sherlock knows how to make dough from very little money

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01-08-2007
Brumby's Bakery Ltd
Australia and New Zealand Franchising

Article asks what main quality's they are looking for in a franchisee, they're latest achievements and where they are looking to go in the future etc.

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01-07-2007
Six Point Strategy Keeps Dough Rising
Australian Financial Review - Damien Lynch

Talks about the 5 year strategic plan.

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30-06-2007
Smart Money
Financial Review

Six-point strategy keeps dough rising.

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16-05-2007
RFG Set for Brumby's as MBO Fails
The Australian - Teresa Ooi

Article talks about RFG winning takeover bid and compares the Brumby's share price from when it was first listed to when it was taken over.

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16-05-2007
Boss Proud of the Bakery Chain that Bolted
Gold Coast Bulletin

Briefly discusses how Brumby's has grown and its success over the past seven years. Also briefly discusses what direction it intends to go, where it will expand in the future.

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15-05-2007
Brumby's Chief Poised to Step Down
Courier Mail

Michael Sherlock stepping down as Managing Director. Article briefly discusses takeover bid by RFG and how much shares are worth.

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13-03-2007
Earning His Bread and Butter
Australian Financial Review - Damien Lynch

First takeover bid.

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03-03-2007
Brumby's Boss Given the Nod to Take Over Bakeries
Townsville Bulletin

Article about takeover .

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27-12-2006
Guru of Bread to Rise over Challenge
Courier Mail - Mike O

Brief history of Michael Sherlock and how he became managing director of Brumby's Bakeries.

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09-12-2006
Brumby's Bakeries in Bunfight
Adelaide Advertiser

Article talks about initial takeover bid.

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25-10-2006
The Fun of Riding Bucking Brumby's
Business Acumen Queensland

This article is pretty much the same as the last article.

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06-09-2006
Keeping the Fun Factor in his Life
Weekly Trader - Warwick

Article is about work ethic/being happy in your job.

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31-05-2006
Band Sliced Up
Courier Mail - Tony Grant-Taylor

Brumby's Band Bread Zeppelin performing 'farewell gig' in the Valley.

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13-10-2005
Peace, Love and Bread
The Australian - Andrew Fraser

Detailed history of Sherlock before Brumby's. Also talks about Bakers Delight and Gillespie.

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13-10-2005
Peace, Love and Bread
The Australian

From hippies to multimillionaire bakers, Andrew Fraser tracks the rise and rise of the men behind Bakers Delight and Brumbys

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30-08-2005
Brumby's Franchisees Pilot ATO Trial
Australian Financial Review - Damien Lync

Brumby's Bakeries and the ATO have agreed to trial an arrangement that may set the model for future arrangements with other franchise chains. Article explains what the requirements are for both franchisees and the ATO.

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26-07-2005
Handcuff Scheme Makes Brumby's Go-Getters Stay
Australian Financial Review - Damien Lynch

Brumby's expanding in the future.

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20-07-2005
Going Small the Route to Going Public
The Australian - James Dunn

Stock exchanges in Australia - discusses on what stock exchange is listed on the BSX and why.

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26-06-2005
The Guru, his Wife and the Followers
The Age - Peter Ellingsen

About the guru and what he did.

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25-05-2005
Brumby's Fresh Look at Stores
Daily Telegraph - Liliana Molina

Brumby's Go! Stores.

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30-03-2005
Bread Zeppelin helps raise some dough

Raising money for the Cerebral Palsy League - Boardroom Blitz.

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