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24-06-2010
BRW
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23-06-2010
New Zealand Herald
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29-04-2010
Business Review Weekly (BRW) - May 2010 Issue of Smart Talk
BRW Smart Talk is a weekly column by successful entrepreneurs about the challenges they face every day. Brumbys Bakeries founder and Krispy Kreme and Cold Rock board member Michael Sherlock explains how important a business plan is to lasting success ... download PDF to read entire article
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03-03-2010
BRW Franchising Forum 2010
Michael Sherlock, Executive Chairman, Franchised Food Co and co-founder of Brumbys Bakery
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25-02-2010
Business Review Weekly
Australia is the world’s most franchised nations but unlike similarly heavily franchised
countries, it has few multi-system franchisors.
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01-02-2010
Australia and New Zealand Franchising
A young company emerged last year in the franchising sector but with experienced heads well-placed to give advice
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01-10-2009
Franchise.net.au
Cold rock franchisees were presented with a number of awards at the companys annual conference, held at Sea World on the Gold Coast this month
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27-09-2009
The Australian
Flying over Brisbanes international airport, its hard to miss the end result of Ian Mayfields flourishing business initiative
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08-09-2009
Sunraysia Daily
A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company (FFCo). FFCO, owned by Melbourne based businessman Stan Gordon, acquired the 87 Cold Rock icecream stores on 4 September, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman.
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08-09-2009
Border Mail
Bread boss scoops cool role
A BREAD company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company.
Franchised Food, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman.
The deal forms part of Mr Gordons plan to grow his business, with Franchised Food established as an umbrella vehicle for Mr Whippy and Pretzel World.
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08-09-2009
Australian Financial Review
Former Brumbys Bakeries managing director Michael Sherlock will become the executive chairman of Franchised Food. Franchised Food, which already owns Mr Whippy and Pretzel World, recently acquired 87 Cold Rock ice-cream stores. Franchised Food owner
Stan Gordon said there were plans for more franchises in the fast-food scene. Elsewhere, the Coco Cubano beverage house has opened a store in Darlinghurst, with a Parramatta
one to follow.
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08-09-2009
Bendigo Advertiser
A bread company boss has scooped a new
role at an ice-cream chain after a takeover from Franchised Food Company.
The company, owned by Melbourne-based businessman Stan Gordon, acquired
the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys
Bakeries chief Michael Sherlock as executive chairman.
Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said
Cold Rock had enormous growth potential.
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08-09-2009
Courier Mail
It was his childrens pester power that pushed Michael Sherlock to buy the Cold Rock ice cream chain and make his return to work.
Mr Sherlock started his new job yesterday as the executive chairman of the newly created Franchised Food Company, which is majority owned by
Melbourne businessman Stan Gordon and his business partner Dam Teer.
Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the
Retail Food Group in a hostile
takeover and he has been consulting ever since.
The Cold Rock deal was settled last Friday ... download PDF for entire article.
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08-09-2009
Gold Coast Bulletin
GOLD Coast ice-cream chain Cold Rock has been swallowed in a private deal
by the owner of Mr Whippy.
The buyout, which has been 12 months in the making, also brings back into play former Brumbys Bakeries managing
director Michael Sherlock, who has been
appointed executive chairman of Cold Rocks new owner, the Melbourne-based Franchised Food Company.
Download PDF to read entire article.
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08-09-2009
Northern Territory News
IT WAS his kids pester power that pushed Michael Sherlock to buy the Cold
Rock ice cream chain and get back to work.
Mr Sherlock started his new job yesterday as boss of the newly created Franchised Food Company, majority
owned by Melbourne businessman Stan Gordon and his business partner
Dani Teer.
Two years ago, Mr Sherlocks Brumbys
Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to various franchise chains ever since.
Download PDF to read entire article.
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08-09-2009
Daily Telegraph
HIS kids pester power pushed Michael
Sherlock to buy Cold Rock icecream chain and go back to work.
Mr Sherlock started his new job yesterday as executive chairman of the
Franchised Food Company, majority owned by businessman Stan Gordon and business partner Dani Teer.
Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting
to franchise chains ever since.
Cold Rock was last Friday sold for an undisclosed sum and now all 87 stores fall under the new holding company, which also owns Mr Whippy and Pretzel World.
"It was my kids pester power that
got me back in the saddle," Mr
Sherlock of Estella 5 and Adam 8.
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08-09-2009
Courier Mail
Michael Sherlock serves it up at the Surfers Paradise Cold Rock ice creamery
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07-09-2009
AAP Newswire
A bread company boss has scooped a new role at an ice-cream chain after a
takeover from Franchised Food Company (FFCo).
FFCo, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman.
Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said Cold Rock had enormous potential for growth in Australia.
The deal forms part of Mr Gordons plan to grow his business, with Franchised Food Company established as an umbrella vehicle for businesses including Mr Whippy and Pretzel World.
"We are really excited to be adding Cold Rock to the fold," Mr Gordon said.
"It will be business as usual for all Cold Rock franchisees and we look forward to them enjoying an exciting future as part of our expanded group.
"We are delighted to have someone of the calibre of Michael Sherlock on board to share his knowledge."
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06-06-2008
Gold Coast Business News
Article about Gold Coast based Signage Company GrassAds.
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18-05-2008
Business Acument QLD
Marketing Tips and Information.
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12-05-2008
Gold Coast Bulletin
WHAT does a bakery boss do when he leaves the dough industry after more than two decades
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20-03-2008
BRW 22/3/08
Michael appointed to the board of GrassAds a start-up company that uses a robot to paint huge ads on horizontal surfaces
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19-12-2007
Daily News
Michael Sherlock visits Warwick.
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01-08-2007
Australia and New Zealand Franchising
Article asks what main quality's they are looking for in a franchisee, they're latest achievements and where they are looking to go in the future etc.
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01-07-2007
Australian Financial Review - Damien Lynch
Talks about the 5 year strategic plan.
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30-06-2007
Financial Review
Six-point strategy keeps dough rising.
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16-05-2007
The Australian - Teresa Ooi
Article talks about RFG winning takeover bid and compares the Brumby's share price from when it was first listed to when it was taken over.
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16-05-2007
Gold Coast Bulletin
Briefly discusses how Brumby's has grown and its success over the past seven years. Also briefly discusses what direction it intends to go, where it will expand in the future.
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15-05-2007
Courier Mail
Michael Sherlock stepping down as Managing Director. Article briefly discusses takeover bid by RFG and how much shares are worth.
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13-03-2007
Australian Financial Review - Damien Lynch
First takeover bid.
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03-03-2007
Townsville Bulletin
Article about takeover .
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27-12-2006
Courier Mail - Mike O
Brief history of Michael Sherlock and how he became managing director of Brumby's Bakeries.
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09-12-2006
Adelaide Advertiser
Article talks about initial takeover bid.
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25-10-2006
Business Acumen Queensland
This article is pretty much the same as the last article.
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06-09-2006
Weekly Trader - Warwick
Article is about work ethic/being happy in your job.
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31-05-2006
Courier Mail - Tony Grant-Taylor
Brumby's Band Bread Zeppelin performing 'farewell gig' in the Valley.
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13-10-2005
The Australian - Andrew Fraser
Detailed history of Sherlock before Brumby's. Also talks about Bakers Delight and Gillespie.
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13-10-2005
The Australian
From hippies to multimillionaire bakers, Andrew Fraser tracks the rise and rise of the men behind Bakers Delight and Brumbys
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30-08-2005
Australian Financial Review - Damien Lync
Brumby's Bakeries and the ATO have agreed to trial an arrangement that may set the model for future arrangements with other franchise chains. Article explains what the requirements are for both franchisees and the ATO.
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26-07-2005
Australian Financial Review - Damien Lynch
Brumby's expanding in the future.
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20-07-2005
The Australian - James Dunn
Stock exchanges in Australia - discusses on what stock exchange is listed on the BSX and why.
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26-06-2005
The Age - Peter Ellingsen
About the guru and what he did.
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25-05-2005
Daily Telegraph - Liliana Molina
Brumby's Go! Stores.
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30-03-2005
Raising money for the Cerebral Palsy League - Boardroom Blitz.
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31-12-1969
Courier Mail
Michael Sherlocks been busy post Brumbys
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31-12-1969
Business Acumen Queensland
Brumbys co-founder Michael Sherlock knows how to make dough from very little money
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