Michael Sherlock | Keynote Speaking | Consulting Services

24-06-2010
Smart Talk - Michael Sherlock on Performance Indicators
BRW

23-06-2010
Doughnut Chain Gets Taste for NZ
New Zealand Herald

29-04-2010
Plotting a Road Map to Success
Business Review Weekly (BRW) - May 2010 Issue of Smart Talk

BRW Smart Talk is a weekly column by successful entrepreneurs about the challenges they face every day. Brumbys Bakeries founder and Krispy Kreme and Cold Rock board member Michael Sherlock explains how important a business plan is to lasting success ... download PDF to read entire article

03-03-2010
Speaker Biographies
BRW Franchising Forum 2010

Michael Sherlock, Executive Chairman, Franchised Food Co and co-founder of Brumbys Bakery

25-02-2010
Less is More
Business Review Weekly

Australia is the world’s most franchised nations but unlike similarly heavily franchised countries, it has few multi-system franchisors.

01-02-2010
Sherlock On The Case
Australia and New Zealand Franchising

A young company emerged last year in the franchising sector but with experienced heads well-placed to give advice

01-10-2009
Cold Rock Franchisees Scoop Up Awards
Franchise.net.au

Cold rock franchisees were presented with a number of awards at the companys annual conference, held at Sea World on the Gold Coast this month

27-09-2009
Advertisements With a Big Future
The Australian

Flying over Brisbanes international airport, its hard to miss the end result of Ian Mayfields flourishing business initiative

08-09-2009
Bread Boss Scoops Top Role at Cold Rock
Sunraysia Daily

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company (FFCo). FFCO, owned by Melbourne based businessman Stan Gordon, acquired the 87 Cold Rock icecream stores on 4 September, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman.

08-09-2009
Bread Boss Scoops Cool Role
Border Mail

Bread boss scoops cool role A BREAD company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company. Franchised Food, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. The deal forms part of Mr Gordons plan to grow his business, with Franchised Food established as an umbrella vehicle for Mr Whippy and Pretzel World.

08-09-2009
Franchised Food has new Chair
Australian Financial Review

Former Brumbys Bakeries managing director Michael Sherlock will become the executive chairman of Franchised Food. Franchised Food, which already owns Mr Whippy and Pretzel World, recently acquired 87 Cold Rock ice-cream stores. Franchised Food owner Stan Gordon said there were plans for more franchises in the fast-food scene. Elsewhere, the Coco Cubano beverage house has opened a store in Darlinghurst, with a Parramatta one to follow.

08-09-2009
Bread Boss Scoops New Top Role
Bendigo Advertiser

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company. The company, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said Cold Rock had enormous growth potential.

08-09-2009
Sherlock scoops up tasty franchise deal
Courier Mail

It was his childrens pester power that pushed Michael Sherlock to buy the Cold Rock ice cream chain and make his return to work. Mr Sherlock started his new job yesterday as the executive chairman of the newly created Franchised Food Company, which is majority owned by Melbourne businessman Stan Gordon and his business partner Dam Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover and he has been consulting ever since. The Cold Rock deal was settled last Friday ... download PDF for entire article.

08-09-2009
Cold Rock joins Mr Whippy stable
Gold Coast Bulletin

GOLD Coast ice-cream chain Cold Rock has been swallowed in a private deal by the owner of Mr Whippy. The buyout, which has been 12 months in the making, also brings back into play former Brumbys Bakeries managing director Michael Sherlock, who has been appointed executive chairman of Cold Rocks new owner, the Melbourne-based Franchised Food Company. Download PDF to read entire article.

08-09-2009
Kids pester dad into buying Cold Rock ice cream chain
Northern Territory News

IT WAS his kids pester power that pushed Michael Sherlock to buy the Cold Rock ice cream chain and get back to work. Mr Sherlock started his new job yesterday as boss of the newly created Franchised Food Company, majority owned by Melbourne businessman Stan Gordon and his business partner Dani Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to various franchise chains ever since. Download PDF to read entire article.

08-09-2009
Sherlocks Ice Dream
Daily Telegraph

HIS kids pester power pushed Michael Sherlock to buy Cold Rock icecream chain and go back to work. Mr Sherlock started his new job yesterday as executive chairman of the Franchised Food Company, majority owned by businessman Stan Gordon and business partner Dani Teer. Two years ago, Mr Sherlocks Brumbys Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to franchise chains ever since. Cold Rock was last Friday sold for an undisclosed sum and now all 87 stores fall under the new holding company, which also owns Mr Whippy and Pretzel World. "It was my kids pester power that got me back in the saddle," Mr Sherlock of Estella 5 and Adam 8.

08-09-2009
Sherlock Scoops Up Tasty Franchise Deal
Courier Mail

Michael Sherlock serves it up at the Surfers Paradise Cold Rock ice creamery

07-09-2009
Bread Boss Scoops Top Role at Cold Rock
AAP Newswire

A bread company boss has scooped a new role at an ice-cream chain after a takeover from Franchised Food Company (FFCo). FFCo, owned by Melbourne-based businessman Stan Gordon, acquired the 87 Cold Rock ice-cream stores on September 4, appointing former Brumbys Bakeries chief Michael Sherlock as executive chairman. Mr Sherlock, who was at the helm of Brumbys Bakeries from 1999 to 2007, said Cold Rock had enormous potential for growth in Australia. The deal forms part of Mr Gordons plan to grow his business, with Franchised Food Company established as an umbrella vehicle for businesses including Mr Whippy and Pretzel World. "We are really excited to be adding Cold Rock to the fold," Mr Gordon said. "It will be business as usual for all Cold Rock franchisees and we look forward to them enjoying an exciting future as part of our expanded group. "We are delighted to have someone of the calibre of Michael Sherlock on board to share his knowledge."

06-06-2008
Making Dough From Grass
Gold Coast Business News

Article about Gold Coast based Signage Company GrassAds.

18-05-2008
Brumby’s Founder Bucks Marketing
Business Acument QLD

Marketing Tips and Information.

12-05-2008
High Flying Ad Firms Growth Industry
Gold Coast Bulletin

WHAT does a bakery boss do when he leaves the dough industry after more than two decades

20-03-2008
Logo Motives
BRW 22/3/08

Michael appointed to the board of GrassAds a start-up company that uses a robot to paint huge ads on horizontal surfaces

19-12-2007
Return To Rose City Is A Delight
Daily News

Michael Sherlock visits Warwick.

01-08-2007
Brumby's Bakery Ltd
Australia and New Zealand Franchising

Article asks what main quality's they are looking for in a franchisee, they're latest achievements and where they are looking to go in the future etc.

01-07-2007
Six Point Strategy Keeps Dough Rising
Australian Financial Review - Damien Lynch

Talks about the 5 year strategic plan.

30-06-2007
Smart Money
Financial Review

Six-point strategy keeps dough rising.

16-05-2007
RFG Set for Brumby's as MBO Fails
The Australian - Teresa Ooi

Article talks about RFG winning takeover bid and compares the Brumby's share price from when it was first listed to when it was taken over.

16-05-2007
Boss Proud of the Bakery Chain that Bolted
Gold Coast Bulletin

Briefly discusses how Brumby's has grown and its success over the past seven years. Also briefly discusses what direction it intends to go, where it will expand in the future.

15-05-2007
Brumby's Chief Poised to Step Down
Courier Mail

Michael Sherlock stepping down as Managing Director. Article briefly discusses takeover bid by RFG and how much shares are worth.

13-03-2007
Earning His Bread and Butter
Australian Financial Review - Damien Lynch

First takeover bid.

03-03-2007
Brumby's Boss Given the Nod to Take Over Bakeries
Townsville Bulletin

Article about takeover .

27-12-2006
Guru of Bread to Rise over Challenge
Courier Mail - Mike O

Brief history of Michael Sherlock and how he became managing director of Brumby's Bakeries.

09-12-2006
Brumby's Bakeries in Bunfight
Adelaide Advertiser

Article talks about initial takeover bid.

25-10-2006
The Fun of Riding Bucking Brumby's
Business Acumen Queensland

This article is pretty much the same as the last article.

06-09-2006
Keeping the Fun Factor in his Life
Weekly Trader - Warwick

Article is about work ethic/being happy in your job.

31-05-2006
Band Sliced Up
Courier Mail - Tony Grant-Taylor

Brumby's Band Bread Zeppelin performing 'farewell gig' in the Valley.

13-10-2005
Peace, Love and Bread
The Australian - Andrew Fraser

Detailed history of Sherlock before Brumby's. Also talks about Bakers Delight and Gillespie.

13-10-2005
Peace, Love and Bread
The Australian

From hippies to multimillionaire bakers, Andrew Fraser tracks the rise and rise of the men behind Bakers Delight and Brumbys

30-08-2005
Brumby's Franchisees Pilot ATO Trial
Australian Financial Review - Damien Lync

Brumby's Bakeries and the ATO have agreed to trial an arrangement that may set the model for future arrangements with other franchise chains. Article explains what the requirements are for both franchisees and the ATO.

26-07-2005
Handcuff Scheme Makes Brumby's Go-Getters Stay
Australian Financial Review - Damien Lynch

Brumby's expanding in the future.

20-07-2005
Going Small the Route to Going Public
The Australian - James Dunn

Stock exchanges in Australia - discusses on what stock exchange is listed on the BSX and why.

26-06-2005
The Guru, his Wife and the Followers
The Age - Peter Ellingsen

About the guru and what he did.

25-05-2005
Brumby's Fresh Look at Stores
Daily Telegraph - Liliana Molina

Brumby's Go! Stores.

30-03-2005
Bread Zeppelin helps raise some dough

Raising money for the Cerebral Palsy League - Boardroom Blitz.

31-12-1969
Will The Opposition Quake After Sherlock Unveils New Venture
Courier Mail

Michael Sherlocks been busy post Brumbys

31-12-1969
Brumbys Founder Bucks Marketing
Business Acumen Queensland

Brumbys co-founder Michael Sherlock knows how to make dough from very little money

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