Michael Sherlock is a high-profile business leader who transformed an ailing set of bakery shops in the late 1990s to position Brumby’s as the 2nd largest bakery franchise system in Australasia with over 320 bakeries by 2007. Under Michael’s leadership, Brumby’s share price rose from 56c to $3.40 in just over 3 years.

In 2007, Michael resigned as Managing Director of Brumby’s after ASX-listed company RFG purchased Brumby’s for $46M.  Michael has appeared on current affairs, news and breakfast television programs as well as being featured in all leading newspapers and magazines in Australia and New Zealand on issues such as his innovative management techniques, business strategy and environmental friendly, healthy (no preservatives) messages.  Michael is a regular columnist in BRW’s Smart Talk and co-author of Jumpshift. Currently, Michael is a sought-after keynote speaker Brisbane and sits on a number of advisory boards as a strategist and mentor, drawing on his vast experience in food, retail and franchise management at the top level.