Articles

PART-time muso and professional franchisor Michael Sherlock had the red carpet rolled out for him at the Singapore Cup recently.

BRW Smart Talk is a weekly column by successful entrepreneurs about the challenges they face every day. Brumby's Bakeries founder and Krispy Kreme and Cold Rock board member Michael Sherlock explains how important a business plan is to lasting success ... download PDF to read entire article.

Michael Sherlock, Executive Chairman, Franchised Food Co and co-founder of Brumby's Bakery.

Australia is the world’s most franchised nations but unlike similarly heavily franchised countries, it has few multi-system franchisors.

A young company emerged last year in the franchising sector but with experienced heads well-placed to give advice...

Cold rock franchisees were presented with a number of awards at the company's annual conference, held at Sea World on the Gold Coast this month.

Flying over Brisbane's international airport, its hard to miss the end result of Ian Mayfields flourishing business initiative.

HIS kids pester power pushed Michael Sherlock to buy Cold Rock ice-cream chain and go back to work. Mr Sherlock started his new job yesterday as executive chairman of the Franchised Food Company, majority owned by businessman Stan Gordon and business partner Dani Teer. Two years ago, Mr Sherlock's Brumby's Bakeries chain was absorbed by the Retail Food Group in a hostile takeover, and he has been consulting to franchise chains ever since. Cold Rock was last Friday sold for an undisclosed sum and now all 87 stores fall under the new holding company, which also owns Mr Whippy and Pretzel World. "It was my kids pester power that got me back in the saddle," Mr Sherlock of Estella 5 and Adam 8.